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Digital Deals: Strategies for Selecting and Structuring Partnerships cover
  • ISBN: 9780071374972
  • ISBN10: 0071374973

Digital Deals: Strategies for Selecting and Structuring Partnerships

by GEIS

  • List Price: $27.95
  • Binding: Hardcover
  • Edition: 1
  • Publisher: McGraw-Hill
  • Publish date: 01/01/2000
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Description
Until now, there has been no comprehensive discussion about the methods developed at top companies for forging the kinds of partnerships needed to win in an increasingly digital economy. Written by insiders who have worked closely with strategic planners at many of today's leading organizations, Digital Deals provides a blueprint for planning and executing sound corporate partnering strategies and for developing the information resources needed to make them work.

The authors explore the 5 classic deal structures -- including mergers and acquisitions, joint ventures, minority equity investments, commerce alliances, and spin-offs -- and explain why traditional deal approaches no longer suffice in the New Economy. They use case studies from Microsoft, Intel, Cisco. AOL, and other big winners of the past decade, to illustrate various new approaches to structuring deals that have proven to work, as well as those that haven't.

Digital Deals offers specific guidelines for targeting prospective partners, selecting explicit deal rationales, executing deals successfully, developing database and web-based information resources to support partnerships, and more.

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