Error title
Some error text about your books and stuff.
Close
Direct Marketing An Integrated Approach cover
  • ISBN: 9780075617433
  • ISBN10: 0075617439

Direct Marketing An Integrated Approach

by William J. McDonald , Ph.D.

  • List Price: $83.50
  • Binding: Hardcover
  • Edition: 1
  • Publisher: McGraw-Hill College
  • Publish date: 11/01/1997
used Add to Cart $5.96
You save: 93%
Marketplace Item
new Add to Cart $11.71
You save: 86%
Marketplace Item
Description
Chapter 1. Introduction to Direct Marketing Chapter 2. Direct Marketing Strategies Chapter 3. Segmentation and Target Marketing Chapter 4. Direct Marketing and Technology Chapter 5. Database Marketing Chapter 6. List Selection and Management Chapter 7. Positioning and Offer Planning Chapter 8. Creative Strategy and Execution Chapter 9. Direct-Mail Marketing Chapter 10. Catalog Marketing Chapter 11. Telemarketing Chapter 12. Direct Response Television Chapter 13. Direct Response Radio Chapter 14. Direct Response Print Chapter 15. Business-to-Business Direct Marketing Chapter 16. Direct Marketing Decision Support Tools Chapter 17. Direct Marketing Profitability Chapter 18. The Fulfillment Process Chapter 19. The Future of Direct Marketing Cases: 1. Avon Products 2. Barney and Friends 3. Deal-A-Meal USA 4. Dell Computer 5. Dial-A-Mattress 6. Fidelity Investments 7. The Franklin Mint 8. Home Shopping Network 9. ID Software 10. NordicTrack
Expand description
Seller Condition Comments Price  
Hippo Books

Location: Toledo, OH
Very Good
May have shelf wear or edge rubbing. Pages are clean and free of textual notes or other markings.
$5.96
The Book Cellar

Location: Nashua, NH
New
Shipping Icon
0075617439 BRAND NEW. PLASTIC WRAPPED. Over 1, 000, 000 satisfied customers
[...]
$11.71
Ables Bookstore

Location: chattanooga, TN
Good
Shipping Icon
$85.73