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Direct Marketing Strategy, Planning, Execution cover
  • ISBN: 9780071352871
  • ISBN10: 0071352872

Direct Marketing Strategy, Planning, Execution

by Edward L. Nash

  • List Price: $76.00
  • Binding: Hardcover
  • Edition: 4
  • Publisher: McGraw-Hill
  • Publish date: 01/01/2000
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Description
The "master strategist of direct marketing" has enhanced his classic reference with a wealth of proven direct mail strategies for the Internet age. This eagerly awaited edition acids in-depth information on profitable use of the Web for direct response sales, as well as increased coverage of alternative media, infomercials, telemarketing, and database marketing.
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