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E-Business Intelligence Turning Information into Knowledge into Profit cover
  • ISBN: 9780071364782
  • ISBN10: 0071364781

E-Business Intelligence Turning Information into Knowledge into Profit

by Mark Hammond

  • List Price: $27.95
  • Binding: Hardcover
  • Edition: 1
  • Publisher: McGraw-Hill
  • Publish date: 09/01/2000
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Description
Internationally celebrated e-business innovator, Bernard Liautaud, explains why the key to e-business success is knowing how to transform the vast reservoir of raw data found in every company into a corporate intelligence gold mine.

This book focuses on the three main areas of e-business intelligence -- intranets, extranets, and business-to-business e-commerce. He describes cutting-edge strategies for accessing, analyzing, and sharing corporate data both internally and externally with customers, partners, and suppliers. With the help of case studies from Lucent, Dow Chemical, Disney, Go Network, and other e-business giants. Liautaud explains the what, why, and how of e-business intelligence in the new information economy.

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