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E-Business and E-Commerce for Managers cover
  • ISBN: 9780130323644
  • ISBN10: 0130323640

E-Business and E-Commerce for Managers

by Paul J. Deitel

  • List Price: $185.40
  • Binding: Hardcover
  • Edition: 1
  • Publisher: Pearson
  • Publish date: 12/01/2000
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(NOTE:Each chapter begins with an Introduction and concludes with Internet and World Wide Web Resources.) I. INTRODUCTION. 1. Introduction to e-Business and e-Commerce. Introduction: Transitioning to the Web. History of the Internet. History of the World Wide Web. Internet and World Wide Web Development. e-Business and e-Commerce Overview. A Word of Caution. Tour of the Book. II. CONSTRUCTING AN E-BUSINESS. 2. e-Business Models. Storefront Model. Auction Model. Portal Model. Dynamic-Pricing Models. B2B E-Commerce and EDI. Click-and-Mortar Businesses. 3. Building an e-Business: Design, Development and Management. Getting Started. Putting Your Plan into Action. e-Business Solutions. 4. Online Monetary Transactions. Credit-Card Transactions. Online Credit-Card Fraud. Digital Currency. e-Wallets. Alternate Consumer Payment Options. Peer-to-Peer Payments. Smart Cards. Micropayments. Business-to-Business (B2B) Transactions. e-Billing. Developing Payment Standards. III. E-BUSINESS AND E-COMMERCE. 5. Internet Hardware, Software and Communications. Structure of the Internet. Hardware. Connecting to the Internet. Internet2®. Software. Operating Systems. Enhancing Business Communication. 6. Wireless Internet and m-Business. Wireless Devices. m-Business. Wireless Internet Access. Wireless Web Technology. Software Applications for Wireless Devices. Wireless Local Area Networks (WLANs). Bluetooth. Wireless Communications. Location Tracking. Future of Wireless Internet. 7. Internet Security. Ancient Ciphers to Modern Cryptosystems. Secret-Key Cryptography. Public-Key Cryptography. Key Agreement Protocols. Key Management. Digital Signatures. Public-Key Infrastructure, Certificates and Certification Authorities. Cryptanalysis. Security Protocols. Security Attacks. Network Security. Steganography. IV. INTERNET MARKETING. 8. Internet Marketing. Branding. Internet Marketing Research. e-Mail Marketing. Promotions. e-Business Advertising. e-Business Public Relations. Business-to-Business (B2B) Marketing on the Web. Search Engines. 9. Affiliate Programs. How an Affiliate Program Works. Selecting an Affiliate-Program Reward Structure. Attracting Affiliates. Monitoring an Affiliate Program. Affiliate Solution Providers. Web-site "Stickiness." Becoming an Affiliate. Examples of Affiliate Programs. Examples of Affiliate Programs by Industry. Costs and Taxation of Affiliate Programs. Affiliate-Program Directories and Search Engines. 10. e-Customer Relationship Management. Tracking and Analyzing Data. Personalization. Contact Centers. Business-to-Business e-CRM. Complete e-CRM Solutions. V. LEGAL, ETHICAL, SOCIAL AND GLOBAL ISSUES. 11. Legal and Ethical Issues; Internet Taxation. Legal Issues: Privacy on the Internet. Legal Issues: Other Areas of Concern. Cybercrime. Internet Taxation. 12. Globalization. Regulating the Internet on an International Level. Creating an e-Business with Global Capabilities. Canada. Mexico and Central and S
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