Description: Preface. Introduction. Audience. The Organization of This Book. Contact Information. Acknowledgments. 1. The Next Big Challengein Electronic Commerce. The E-Logistics Landscape. Where Will You Play? What Business Are You In? Integrating with Inventory and Fulfillment. Providing Customer Service. Four Customer Service Needs. Measuring Success. Developing the Customer Relationship. Branding, Launching, and Promoting Your Site. Resources. 2. Building an E-Commerce Infrastructure. Important Rules and Regulations. Protecting Consumers' Privacy Online. The Children's Online Privacy Protection Rule. Project TooLate.com: A Real-Life Horror Story. Defining Your Business Processes. Resources. 3. Benefits Versus Costs: The Real Costs Surrounding the Buy Button. Some Basic Methods for Measuring Financial Value of the E-Business Proposal. E-Business Cost Reduction Potential. Costs of Acquiring Customers vs Retaining Them. Cost Savings. Reductions in Cost of Supply and Cost of Sales. Costs of an E-Business Site. Choosing a Project to Demonstrate ROI. Sample ROI Calculation Worksheets. Resources. 4. Payment Processing, Fraud, and Other Taxing Issues. Who's Who and What They Do in Credit Card Processing. The Unique Challenges of Internet Merchants. Serious Stuff. Internet Fraud. Internet Taxation. Resources. 5. Customer Service. Chasing Empty Shopping Carts. Customer Service Creates Customer Loyalty. Multiple Contact Points. Customer Self-Service. From Call Centers to Contact Centers to Commerce Centers. Customer Relationship Management Systems. Web-Enabling the Call Center. Call-Enabling the Web Center. Resources. 6. Ship Happens. How to Offer "Free" Shipping. How E-Commerce Is Changing Transportation and Logistics. The Big Home Run. Online Shipping Tools for E-Commerce Sites. Resources. 7. Achieving True Fulfillment. Offline Retail Fulfillment Models. Online Fulfillment Models. E-Fulfillment Processes. Resources. 8. Global Logistics. The Profit Potential of Going Global. Resources. 9. Databases and Emerging Data Exchange Standards. The Essential Ingredient. Integration. XML. Emerging Data Exchange Standards. Open Buying on the Internet. BizTalk. Information and Content Exchange. RosettaNet. CommerceNet's eCo. The Real Competition. OTAs-Oh, Those Acronyms! Resources. 10. Send It Back! The Role of Reverse Logistics. What Is Reverse Logistics? Barriers to Reverse Logistics. The Special Challenges of Electronic Commerce. Toughening Up Return Policies. Reverse Logistics and Environmental Impact. Developing a Reverse Logistics Strategy. Handling International Returns. Return Merchandise Authorization (RMA) Process. Reverse Logistics Glossary. Resources. 11. Outsourcing the Whole Thing. The Pros and Cons of Outsourcing. What About Drop Shipping? Evaluating Potential Outsourcing Partners. Fourth-Party Logistics Providers. Preparing for Outsourcing. Major E-Logistics and E-Fulfillment Players. Resources. 12. User Perspectives. In Their Own Words: Two User Perspectives. Lucky Brand Jeans, a Division of Liz Claiborne Starting Up an Online Channel. Ingram Micro, World-Class Computer Products Distributor and E-Commerce Provider. Resources. Index.

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