Description: Technology is changing faster than customers, customers are changing faster than organizations, and organizations are changing faster than the people who run them. Catch up. In a world of 6.5 million different dot.com domains and millions more channels, the e-customer will never run out of places to be rather than being with you. To experience the pleasures of organic growth, businesses need to ditch fear, greed, and ignorance and choose to use the net to do difficult things that improve the e-customer's lifestyle. E-customize your business to offer and deliver effectively what e-customers appreciate, and what they want to pay for. Not just a simple set of objective improvements but stuff that speaks their language, clicks with their karma, and pushes their buttons. Visit the parallel world of the e-customer and come back inspired. E-Customer is essential guidance for companies that want to destroy organizational apathy and create e-customer value.

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