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EXPLORING MARKETING RESEARCH 7E cover
  • ISBN: 9780030262180
  • ISBN10: 0030262186

EXPLORING MARKETING RESEARCH 7E

by ZIKMUND

  • List Price: $260.95
  • Binding: Hardcover
  • Edition: 07
  • Publisher: Cengage
  • Publish date: 04/01/2005
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Description
This comprehensive, practical, and extremely student-friendly market leader offers the most up-to-date coverage of the current marketing research issues available. Intended primarily for undergraduates, this best-seller emphasizes such important issues as total quality management and global marketing research, integrating both topics throughout the text.<P>This comprehensive, practical, and extremely student-friendly market leader offers the most up-to-date coverage of the current marketing research issues available. Intended primarily for undergraduates, this best-seller emphasizes such important issues as total quality management and global marketing research, integrating both topics throughout the text.
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Hippo Books

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Trade paperback (US). Glued binding. 812 p. Dryden Press Series in Marketing.
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