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Eight Giant Steps to Global Domination: A Personal Guide to Finding Your Niche, Conquering Your Market, and Taking Your Company to the Top cover
  • ISBN: 9780071362412
  • ISBN10: 007136241X

Eight Giant Steps to Global Domination: A Personal Guide to Finding Your Niche, Conquering Your Market, and Taking Your Company to the Top

by Viselman, Kenn

  • List Price: $21.95
  • Binding: Hardcover
  • Publisher: McGraw-Hill Companies
  • Publish date: 12/01/2005
used Add to Cart $3.86
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Description
Kenn Viselman has been shaking up the licensing industry since 1995, when he boasted that his tiny startup. The itsy bitsy Entertainment Company, could go up against the likes of Disney and turn kids' entertainment into a merchandising bonanza.

Starting with the Teletubbies, itsy bitsy has grown into a veritable children's entertainment empire with a string of phenomenal successes to its credit, including its recent victory over Fox, Columbia, Universal, and Warner Bros. for the screen rights to the classic children's book character Eloise.

In this book, marketing visionary Kenn Viselman reveals the unique marketing strategies behind itsy bitsy's phenomenal growth, and provides powerful lessons for managers and executives in any industry.

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Seller Condition Comments Price  
Hippo Books

Location: Toledo, OH
Very Good
Light rubbing wear to cover, spine and page edges. Very minimal writing or
[...]
$3.86
Red Dragon Books

Location: West Islip, NY
Very Good
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Hardcover Book is tight, text pages clean, crisp and unmarked. Dust jacket has light cover and edgewear with light crimp on spine ends.
$11.25
Kings Ridge Media

Location: Appleton, WI
Good
Good used condition. Ships promptly. May Include Some writing or highlighting. Satisfaction guaranteed.
$16.75