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Electronic Commerce A Managerial Perspective cover
  • ISBN: 9780139752858
  • ISBN10: 0139752854
Electronic Commerce A Managerial Perspective

by David King

 
Textbookx
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Description
This book presents the fundamentals of electronic commerce and its terminology, describing what it is and how it is being conducted and managed. It also focuses on the major opportunities, limitations, issues, and risks impacting the market place around the world as we enter the second... Expand millennium.Chapter topics include retailing, consumer behavior and market research, advertisement and publishing, services, intranet and extranet application, payments, corporate strategy, public policy, and infrastructure. Collapse
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Bay City Books
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GOOD with average wear to cover and pages. We offer a no-hassle guarantee on all our items. Orders generally ship by the next business day. Default Text.
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Trinity City Books
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Alibris
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Sewn binding. Cloth over boards. 512 p.
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Owls Books
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Alibris
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Slategray
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Goodwill Indus. of Central FL.
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A readable copy. All pages are intact, and the cover is intact (the dust jacket may be missing).
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Orca Knowledge Systems, Inc
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Lightly read, unmarked. Chapters (12): Foundations of Electronic Commerce; Retailing in Electronic
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WonderBook
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[ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: SOME ] [ Edition: first ]
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