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Electronic Marketing cover
  • ISBN: 9780030211072
  • ISBN10: 0030211077

Electronic Marketing

by REEDY

  • List Price: $152.95
  • Binding: Paperback
  • Edition: 01
  • Publisher: Cengage
  • Publish date: 08/01/1999
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Description
This innovative and exciting first edition combines the traditional proven marketing process of situation analysis, marketing planning, and marketing implementation to introduce the enhanced speed, accuracy, and targetability of electronic marketing resources. Electronic Marketing is the ideal guide for the marketing student to understand and integrate electronic resources into the learning process. The text builds on the intense interest surrounding the evolving field of Internet marketing, however, it also recognizes that the Internet is only one communication channel among many. The reader is walked through many marketing mix decisions, ending with the capstone concept, Virtual Commerce.
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