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Electronic Marketing cover
  • ISBN: 9780030211072
  • ISBN10: 0030211077

Electronic Marketing


  • List Price: $152.95
  • Binding: Paperback
  • Edition: 01
  • Publisher: Cengage
  • Publish date: 08/01/1999
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This innovative and exciting first edition combines the traditional proven marketing process of situation analysis, marketing planning, and marketing implementation to introduce the enhanced speed, accuracy, and targetability of electronic marketing resources. Electronic Marketing is the ideal guide for the marketing student to understand and integrate electronic resources into the learning process. The text builds on the intense interest surrounding the evolving field of Internet marketing, however, it also recognizes that the Internet is only one communication channel among many. The reader is walked through many marketing mix decisions, ending with the capstone concept, Virtual Commerce.
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Seller Condition Comments Price  
Hippo Books

Location: Toledo, OH
Very Good
May have shelf wear or edge rubbing. Pages are clean and free of textual notes or other markings.

Location: Dayton, OH
Book is in overall good condition! ! Cover shows some edge wear and corners

Location: FRESNO, CA
Very Good
0030211077 Very Good condition. Clean pages. Tight binding. Covers may have minor shelf wear. (T17)
One Stop Shop Bookstore

Location: Memphis, TN
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One Stop Shop Bookstore

Location: Memphis, TN
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Ables Bookstore

Location: chattanooga, TN
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