Description: For students as well as professionals, Electronic Media Criticism: Applied Perspectives provides a clear, concise foundation in critical approaches to electronic media. Dr. Orlik applies key aesthetic, sociological, psychological, structural, and economic insights to the practical and comprehensive evaluation of the programming and advertising content of radio and television. In times of intense outside pressure, it is crucial that media professionals know how to evaluate their own work as well as that of others. This book offers the tools necessary for combatting and neutralizing unfair media criticism that originates from antagonistic pressure groups. You will come away with skills vital to the intelligent, rational analysis of the successes or failures of your electronic media productions. Discover in-depth coverage of both radio and television, broadcast and nonbroadcast, commercials and programs; appendices with two sample sitcom scripts and suggested exercises; a unique discussion of ethics and values; analyses of and perspectives on reality programming; and numerous scripts, storyboards, reviews, cartoons, and essays providing multi-dimensional perspectives on television and radio content. Electronic Media Criticism: Applied Perspectives is the one book on media criticism that every student and professional needs in his or her library.

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