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  • ISBN: 9780240803326
  • ISBN10: 0240803329

Electronic Media Management

by Peter K. Pringle

  • List Price: $66.95
  • Binding: Paperback
  • Edition: 4
  • Publisher: Butterworth-Heinemann
  • Publish date: 04/01/1999
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Description
A textbook for electronic media students heading down the management road. Updated from the previous edition (no date noted) to account for the 1996 Telecommunications Act and the mergers of media giants. The authors, communication academics in midwestern universities, have given up trying to predict the future of the industry as a whole and instead suggest possible directions for each topic.
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