Electronic Media Management
- List Price: $66.95
- Binding: Paperback
- Edition: 4
- Publisher: Butterworth-Heinemann
- Publish date: 04/01/1999
Description:
A textbook for electronic media students heading down the management road. Updated from the previous edition (no date noted) to account for the 1996 Telecommunications Act and the mergers of media giants. The authors, communication academics in midwestern universities, have given up trying to predict the future of the industry as a whole and instead suggest possible directions for each topic.
Expand description
Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
Please Wait