Error title
Some error text about your books and stuff.
Electronic Media Programming: Strategies and Decision Making cover
  • ISBN: 9780070102989
  • ISBN10: 0070102988

Electronic Media Programming: Strategies and Decision Making

by Carroll, Raymond L.

  • List Price: $74.38
  • Binding: Hardcover
  • Publisher: McGraw-Hill Companies
  • Publish date: 02/01/2007
used Add to Cart $1.11
You save: 99%
Marketplace Item
This book emphasizes programming strategies for small market, local stations rather than the major networks. The authors have included discussions of both radio and television in each chapter. Electonic Media Programming takes a unified approach, focusing on marketing/audience research.
Expand description
Seller Condition Comments Price  
Better World Books West

Location: Mishawaka, IN
Ships from Reno, NV. Former Library book. Shows some signs of wear, and may
UHR Books

Location: Hollis Center, ME
Shipping Icon
Book Some rub marks and edge wear. A textbook discussing electronic media and its practical uses and programming in late Twentieth Century society. 532 pages.

Location: Dallas, TX
Shipping Icon
Connecting readers with great books since 1972. Used books may not include
One Stop Shop Bookstore

Location: Memphis, TN
Shipping Icon
Ables Bookstore

Location: chattanooga, TN
Shipping Icon