Electronic Media Programming: Strategies and Decision Making
- List Price: $74.38
- Binding: Hardcover
- Publisher: McGraw-Hill Companies
- Publish date: 02/01/2007
Description:
This book emphasizes programming strategies for small market, local stations rather than the major networks. The authors have included discussions of both radio and television in each chapter. Electonic Media Programming takes a unified approach, focusing on marketing/audience research.
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Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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UHR Books
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$8.76
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