Embracing the Net
- Binding: Paperback
- Publisher: Financial Times/Prentice Hall
- Publish date: 12/01/2008
Description:
It is a new world so you need a new way of running business. Much has been written about the "front-end" of electronic commerce - what happens on the web-site. Yet little has been directed to the "back-end" - the organizational re-design that is so critical for success on the Internet. New models of strategic thinking have to permeate the organization. New processes have to be created to fit the new business models. Organizational hierarchies need to learn flexibility and to open up departmental boundaries in an effort to speed up information flow and decision-making. A culture to encourage experimentation and learning has to be created.
Expand description
This book is based on innovative research undertaken at INSEAD over the last few years in cooperation with several leading firms who have well established and successful internet-based business process.
Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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