Error title
Some error text about your books and stuff.
Close
Emotion Marketing The Hallmark Way of Winning Customers for Life cover
  • ISBN: 9780071364140
  • ISBN10: 0071364145

Emotion Marketing The Hallmark Way of Winning Customers for Life

by Vicki Lenz

  • List Price: $42.00
  • Binding: Hardcover
  • Edition: 1
  • Publisher: McGraw-Hill
  • Publish date: 12/01/2000
used Add to Cart $1.11
You save: 97%
Marketplace Item
new Add to Cart $28.33
You save: 33%
FREE shipping on orders over $49!
Description
To its millions of loyal customers world-wide, the Hallmark brand stands for more than just greeting cards; it embodies the elusive item every company hopes to capture -- the customer's heart. Hallmark has found that one of the keys to attaining superior customer loyalty is through emotion. Now for the first time, Hallmark reveals its groundbreaking strategy: Emotion Marketing.

This strategy can help any company create an emotional bond with customers for a competitive advantage in the marketplace. Emotion Marketing will reveal:

* How emotion works to cement customer loyalty

* The 3 Emotional E's -- Equity, Experience, and Energy

Scott Robinette (Kansas City, MO) is General Manager of Hallmark Business Expressions. Claire Brand (Kansas City, MO) is Customer Marketing Manager at Hallmark. Vicki Lenz (Atlanta, GA) is a writer, consultant, and speaker on business, leadership, and marketing.

Expand description
Seller Condition Comments Price  
Better World Books West

Location: Mishawaka, IN
Very Good
Ships from Reno, NV. Former Library book. Great condition for a used book!
[...]
$1.11
Better World Books West

Location: Mishawaka, IN
Good
Ships from Reno, NV. Shows some signs of wear, and may have some markings on
[...]
$1.11
Once Upon A Time Books

Location: Tontitown, AR
Good
This is a used book in good condition and may show some signs of use or wear.
$1.12
Jenson Online Inc

Location: North Logan, UT
Very Good
Shipping Icon
A well-cared-for item that has seen limited use but remains in great
[...]
$1.17
Hippo Books

Location: Toledo, OH
Very Good
Light rubbing wear to cover, spine and page edges. Very minimal writing or
[...]
$1.67
Owls Books

Location: Toledo, OH
Good
Normal surface & edge wear. May have writing on cover page or light highlighting/textual notes that does not affect page text.
$1.67
Hippo Books

Location: Toledo, OH
Good
Spine creases, wear to binding and pages from reading. May contain limited
[...]
$1.67
Basement Seller 101

Location: Cincinnati, OH
Like New
Shipping Icon
$2.10
WonderBook

Location: Frederick, MD
Ask seller a question
Good
Good condition. Good dust jacket. Slightly dampstained.
$2.99
Forever Fabulous Online

Location: Springfield, MO
Very Good
Shipping Icon
Sewn binding. Cloth over boards. With dust jacket. Contains: Illustrations, black & white. Audience: General/trade.
$3.88
Wonder Book - Member ABAA/ILAB

Location: Frederick, MD
Good
Good condition. Good dust jacket. Slightly dampstained.
$4.16
HPB-Diamond

Location: Dallas, TX
Good
Shipping Icon
Connecting readers with great books since 1972. Used books may not include
[...]
$4.50
HPB-Ruby

Location: Dallas, TX
Good
Shipping Icon
Connecting readers with great books since 1972. Used books may not include
[...]
$4.50
Richard J. Park, Bookseller

Location: Leawood, KS
New
Shipping Icon
0071364145 Hardcover and Dustjacket; both in LIKE NEW condition, and Signed
[...]
$5.56
Half Price Books Inc

Location: Dallas, TX
Good
Shipping Icon
Connecting readers with great books since 1972. Used books may not include
[...]
$8.98
Poverty Hill Books

Location: Mt. Prospect, IL
New
Shipping Icon
HARDCOVER, BRAND NEW, Perfect Shape, No Black Remainder Mark,
$9.38
Poverty Hill Books

Location: Mt. Prospect, IL
New
Shipping Icon
HARDCOVER, BRAND NEW, Perfect Shape, No Black Remainder Mark,
$11.75
Kings Ridge Media

Location: Appleton, WI
Good
Good used condition. Ships promptly. May Include Some writing or highlighting. Satisfaction guaranteed.
$12.36
One Stop Shop Bookstore

Location: Memphis, TN
Good
Shipping Icon
$22.01
One Stop Shop Bookstore

Location: Memphis, TN
Good
Shipping Icon
$22.73
Gian Luigi Fine Books, Inc.

Location: Albany, NY
Like New
0071364145 INSCRIBED & SIGNED BY AUTHOR ALSO ENCLOSED IS A GIFTCARD WITH LENGTHY INS. BY AUTHOR.
$27.56