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Emotional Decisions Trade-Off Difficulty and Coping in Consumer Choice cover
  • ISBN: 9780226534336
  • ISBN10: 0226534332

Emotional Decisions Trade-Off Difficulty and Coping in Consumer Choice

by Maryetta Lucero

  • List Price: $18.00
  • Binding: Paperback
  • Publisher: Univ of Chicago Pr
  • Publish date: 10/01/2001
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Decision-making can be difficult and often results in necessary trade-offs, e.g., safety versus price in the purchasing of an automobile. This work provides a model of trade-off difficulty, focusing on its antecedents and consequences. The authors advance a new framework for the integration of the emotional and cognitive aspects of decision-making and argue that consumers perceive and appraise their choices in light of their goals and potential coping strategies.
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