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Eng@ged Customer: The New Rules of Internet Direct Marketing cover
  • ISBN: 9780066620787
  • ISBN10: 0066620783

Eng@ged Customer: The New Rules of Internet Direct Marketing

by Brondmo, Hans Peter

  • List Price: $26.00
  • Binding: Hardcover
  • Publisher: HarperBusiness
  • Publish date: 01/01/2001
used Add to Cart $1.11
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Description
E-mail marketing is the new hot frontier of e-commerce. In a world where the competition is never more than one click away, e-mail has become the most powerful tool companies have to establish an ongoing dialogue -- leading to profitable relationships -- with prospects and customers.

Hans Peter Brondmo, a leader in Internet marketing and e-commerce, takes readers step-by-step through the process of using e-mail to create long-lasting customer relationships online.

Based on the premise that an engaged customer is a valuable customer, Brondmo defines the new rules of marketing and customer communication. Engaged is filled with successful case-studies from such major companies as Victoria's Secret, OfficeMax, CDNow, and many other market leaders. In addition, Brondmo addresses such delicate privacy issues as: When does e-mail become spam? How do you make e-mail a communication that customer welcome? How do you keep customers from hitting "delete" when they receive your e-mail?

The first book of its kind, Engaged provides unprecedented strategies for retaining online customers and building a sustainable, successful Internet business.

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LaFonde

Location: Riverhead, NY
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Sewn binding. Cloth over boards. With dust jacket. 257 p. Audience: General/trade.
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Jenson Online Inc

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A well-cared-for item that has seen limited use but remains in great
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BookHolders

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[ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: first ]
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Owls Books

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Normal surface & edge wear. May have writing on cover page or light highlighting/textual notes that does not affect page text.
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HPB Inc.

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WonderBook

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Very Good condition. Very Good dust jacket.
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Wonder Book - Member ABAA/ILAB

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Very Good condition. Very Good dust jacket.
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Wonder Book - Member ABAA/ILAB

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Good condition. Good dust jacket.
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Bookfinders

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Ex-library book in good condition with typical stamps and markings. Pages are
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Ergodebooks

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tuckerstomes

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DJ has mild edge wear from handling-book and text are almost like new. Dust jacket improved with new, clear mylar cover.; Large 8vo 9"-10" tall; 257 pages; ,
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Ray Boas, Bookseller

Location: Walpole, NH
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258pp. ISBN 0066620783 This book answers the whys and hows of email relationship marketing.
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Glued To The Tube Books

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8vo-over 7¾"-9¾" tall. "One unavoidable trith about the Internet: Every
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Harold's Book Store

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THE BOOK IS IN NEW CONDITION IT HAS NO DUST COVER.
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Collectorsemall

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8vo-over 7¾"-9¾" tall. Author Signed/No Personal Inscription
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Robinson Street Books

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0066620783 * Fine in Fine dust jacket. First edition. Free tracking USA. Quality, Value, Experience.
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Ground Zero Books Ltd

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257 pages. Index, date stamped on top edge. Signed by the author. Foreword by
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