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Entrepreneurship in Action cover
  • ISBN: 9780139460883
  • ISBN10: 0139460888

Entrepreneurship in Action

by Coulter, Mary

  • List Price: $90.00
  • Binding: Paperback
  • Edition: 1
  • Publisher: Prentice Hall
  • Publish date: 10/20/2000
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Fun, contemporary, and easy to read, this book conveys the excitement and reality of entrepreneurship. Coulter focuses on the actual tasks and activities of the entrepreneur -- from researching venture feasibility, to launching the venture, to managing growth.

Includes boxed examples of real entrepreneurs in action from the U.S. and around the world. Provides FYI boxes with information about particularly interesting entrepreneurial topics and ideas. Presents ethics and social responsibility issues faced by entrepreneurs. Includes end-of-chapter video cases from the Small Business 2000 series. Features a section at the end of the text providing additional cases, business plan samples, and other materials.

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