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Entrepreneurship with 3.5 Disk cover
  • ISBN: 9780130200433
  • ISBN10: 0130200433

Entrepreneurship With 3.5 Disk

by Lambing, Peggy A.

  • List Price: $67.00
  • Binding: Paperback
  • Edition: 0002
  • Publisher: Prentice Hall
  • Publish date: 01/01/2003
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Description
A must-have guide for all entrepreneurs, this straightforward book combines backbone theory discussions on entreprenuership with practical advice and proven applications for completing an effective business plan.

Part I: The World of Entrepreneurship covers women-owned and minority-owned businesses; family businesses, home-based businesses, new product development, patents, marketing on-line, franchising, importing and exporting in the global marketplace, and more. Part II: The Business Plan, guides readers through every stage of business planning development, i.e., marketing, management and personnel, start-up costs and financing, projected financial statements, legalities, insurance, suppliers, and potential risks; each section features detailed questions and checklists to help the user along. Authentic and current case studies (including those on Internet-based companies) highlight experiences of practicing entrepreneurs. Appendices provide a summary of business plan checklists, plus offer suggestions for financing sources.

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Hippo Books

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