Description: The seasoned Webmaster knows that one of the keys to a successful Web site is to build a site that both attracts visitors and keeps them coming back. There are a couple of ingredients that go into building the perfect site -- Web tools, techniques, and programs are only a part of the solution. First and foremost, you need to create a site design plan and build a user-friendly GUI. In this latest Essentials book Lyons addresses the Web designer/developer who may have an existing understanding of the tools and technologies used, but needs direction and insights from a professional on designing the site. The reader will be presented with solid and proven methodologies for ensuring that a Web site is both user-friendly and visually appealing. The book also emphasizes the importance of navigation and the way information is displayed. Using the real-world case study presented in the book, the reader will be able to design a Web site by following the step-by-step instructions.

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