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Essentials of Marketing Research cover
  • ISBN: 9780030243561
  • ISBN10: 0030243564

Essentials of Marketing Research

by ZIKMUND

  • List Price: $211.95
  • Edition: 01
  • Publisher: Cengage
  • Publish date: 02/01/2009
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Description
The organisation of Essentials of Marketing Research follows the logic of the marketing research process. The book begins by discussing the scope of marketing research, & provides an overview of problem definition & the marketing research process.
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Better World Books West

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Hippo Books

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Light rubbing wear to cover, spine and page edges. Very minimal writing or
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Owls Books

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Ergodebooks

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Sewn binding. Cloth over boards. 464 p.
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AJA Bookstore

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There are a couple of bumped corners and one very small tear on the cover,
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