Essentials of Marketing Research
- List Price: $211.95
- Edition: 01
- Publisher: Cengage
- Publish date: 02/01/2009
Description:
The organisation of Essentials of Marketing Research follows the logic of the marketing research process. The book begins by discussing the scope of marketing research, & provides an overview of problem definition & the marketing research process.
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Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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