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Essentials of Marketing Research

by ZIKMUND

  • ISBN: 9780030243561
  • ISBN10: 0030243564

Essentials of Marketing Research

by ZIKMUND

  • List Price: $211.95
  • Edition: 01
  • Publisher: Cengage
  • Publish date: 02/01/2009
  • ISBN: 9780030243561
  • ISBN10: 0030243564
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Description: The organisation of Essentials of Marketing Research follows the logic of the marketing research process. The book begins by discussing the scope of marketing research, & provides an overview of problem definition & the marketing research process.
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