Ethical Marketing Decisions the Higher Road
- List Price: $66.67
- Binding: Paperback
- Edition: 1
- Publisher: Prentice Hall
- Publish date: 11/11/1992
Description:
Designed to help foster ethically and socially responsible behavior in marketing, the book reviews the tough ethical issues that marketing managers must face in both operational and strategic areas, and covers the major dimensions of all marketing activities. It contains specific managerial and strategic recommendations in every chapter and is written from a managerial viewpoint.
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Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
| Seller | Condition | Comments | Price |
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BookHolders
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Very Good |
$1.00
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Poquette's Books
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Good |
$1.56
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