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Ethical Marketing Decisions The Higher Road cover
  • ISBN: 9780205136278
  • ISBN10: 0205136273

Ethical Marketing Decisions The Higher Road

by Patrick E. Murphy

  • List Price: $66.67
  • Binding: Paperback
  • Edition: 1
  • Publisher: Prentice Hall
  • Publish date: 11/11/1992
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Description
Designed to help foster ethically and socially responsible behavior in marketing, the book reviews the tough ethical issues that marketing managers must face in both operational and strategic areas, and covers the major dimensions of all marketing activities. It contains specific managerial and strategic recommendations in every chapter and is written from a managerial viewpoint.
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Seller Condition Comments Price  
Owls Books

Location: Toledo, OH
Good
Normal surface & edge wear. May have writing on cover page or light highlighting/textual notes that does not affect page text.
$2.55
northeastbooks FL

Location: Miami, FL
Very Good
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0205136273 Same or next day processing GREAT shape! May have some minor physical wear, light to no markings/highlights! Choose EXPEDITED for super fast delivery!
$5.95