Evolution Not Revolution Aligning Technology With Corporate Strategy to Increase Market Value
- List Price: $14.95
- Binding: Paperback
- Edition: 1
- Publisher: McGraw-Hill
- Publish date: 02/01/2003
Description:
John R. Logan, the visionary founder of the Aberdeen Group consulting firm, has launched a call to arms for executives and managers with Evolution Not Revolution. In this book, Logan challenges executives and managers to use IT as a powerful tool to create and execute superior strategies that will help develop:
-- Marketing skills for strengthening existing customer bonds and finding new customers
-- Financial skills to pursue beneficial changes
-- Information systems management skills to organize a flexible, expandable info systems structure
Expand description
-- Marketing skills for strengthening existing customer bonds and finding new customers
-- Financial skills to pursue beneficial changes
-- Information systems management skills to organize a flexible, expandable info systems structure
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