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  • ISBN: 9780471569497
  • ISBN10: 0471569496
Executive Economics: Forecasting and Planning for the Real World of Business

by Hudson, William J.

 
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Partial table of contents: TRUSTING YOURSELF INSTEAD OF THE EXPERTS. Who2s in Charge of Your Forecasts'. Is Economics a Science'. Failures of Forecasting. The Search for Gurus. Business Without Economists'. INTEGRATING OUTLOOK AND STRATEGY. Who Needs Forecasts'. Strategy Without Economics.... Expand Real-World Strategy. MAKING BETTER FORECASTS. Accuracy in a World of Uncertainty. Independent Thought and Honest Feedback. Nondistorting Graphs. Tracking the Domestic Business Cycle. Using ''Bubble Charts22 in Forecasting. Irreverence and Skepticism. The Front Page and the Big Picture. Plain Language--The Ultimate Resource. Analysis: The Right Kind and the Right Amount. Notes. Index.Collapse
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