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  • ISBN: 9780023313509
  • ISBN10: 0023313501

Fashion Merchandising and Marketing

by Marian H. Jernigan

  • List Price: $99.00
  • Binding: Hardcover
  • Edition: 1
  • Publisher: Prentice Hall
  • Publish date: 05/01/1990
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Description
Fashion Merchandising and Marketing provides an overview of all the enterprises involved in the design, production, distribution, and selling of such fashions-oriented merchandise as apparel, accessories, cosmetics, and home furnishings. Designed for introductory courses, this text covers both theoretical and practical concepts, helping students prepare for a variety of careers.
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