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Fashion Sales Promotion The Selling Behind the Selling cover
  • ISBN: 9780133627992
  • ISBN10: 0133627993

Fashion Sales Promotion the Selling Behind the Selling

by Pamela M. Phillips

  • List Price: $79.60
  • Binding: Paperback
  • Edition: 2
  • Publisher: Prentice Hall
  • Publish date: 04/01/1996
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Description
This book addresses those activities that promote and stimulate the sale of fashion goods. It identifies what those activities are, how they are conducted, by whom, and most important, why. It is written for the student of the fashion industry- and for the entrepreneur operating in the industry.
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