Fifty Years of Fashion: from New Look to Now
- Binding: Hardcover
- Publisher: Yale University Press
- Publish date: 10/01/1997
Valerie Steele begins by discussing the impact of World War II on the international fashion system, explaining, for example, how the success of Christian Dior's "New Look" was the result of sweeping social and economic changes that included a shift from the atelier to the global corporate conglomerate. In the 1950s, Steele argues, developments in the world of fashion were influenced by sexual politics and the anxieties associated with the Cold War: social conformity and gender stereotypes led to such phenomena as "wife-dressing" and "the man in the grey flannel suit". Steele traces the fashion revolution of the 1960s which smashed both social and sartorial rules as "swinging London" inaugurated its own new dictatorship of youth. She describes the rise of the women's movement and the hippies' antifashion sentiment, which ushered in a new freedom of choice in the 1970s",the decade that taste forgot". She finds that the 1980s, often described as "the decade of greed", was actually a more complicated period, when Calvin Klein jeans as well as suits by Armani became notorious yuppie status symbols. And she shows that the fashion of the 1990s, emphatically postmodernist, has repeatedly returned to the themes of Retro, Ethno, and Techno styles.
This stunning book is published to coincide with an exhibition at the Museum at the Fashion Institute of Technology in New York City from 7October 1997 to 10 January 1998. Richly illustrated, the book includes new photographs of many outstanding clothes from the museum's collection.
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