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Effective negotiation requires more than an opinion and an exchange of dialogue. While so many people view bargaining as a contest with only winners and losers, Roger Fisher -- Director of the Harvard Negotiation Project -- and William Ury bring listeners a program proven to enhance negotiation success. Listeners will learn with the help of sample dialogues from real-life situations to "negotiate on the merits" by separating people from the problem, focusing on underlying concerns -- not stated demands -- and developing a "walk away" alternative if the negotiation fails. Already a bestseller, Getting to Yes can now be introduced to a new generation of "yes seekers" for professional and personal success.