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Global E-Commerce Strategies for Small Businesses cover
  • ISBN: 9780262041904
  • ISBN10: 0262041901

Global E-Commerce Strategies for Small Businesses

by Eduardo Da Costa

  • List Price: $50.00
  • Binding: Hardcover
  • Publisher: Mit Pr
  • Publish date: 07/01/2001
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Description
Small companies account for a surprising one-third of U.S. exports, and their market share is growing. The Internet has played a major role in helping these companies develop an increasingly powerful international presence. Global ECommerce Strategies for Small Businesses describes the export opportunities ecommerce holds for small-to-medium size enterprises (SMEs) all over the world. The book is organized in two parts. The first uses examples and case studies of small exporting companies from six countries to show how SMEs and new entrepreneurs are not only successful but also often responsible for job creation, innovation, and economic growth in their regions. It also examines common obstacles to exports such as local and international laws, cultural differences, trade barriers, taxation, and transport infrastructure. The second part covers the steps in setting up a global business: researching business opportunities, identifying and reaching out to customers, building and keeping an online image, closing the deal, and maintaining customer support. Written in a casual, accessible style, the book offers an overview of the tools and services available to help smaller companies flourish in the global marketplace.
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Seller Condition Comments Price  
Hippo Books

Location: Toledo, OH
Very Good
Light rubbing wear to cover, spine and page edges. Very minimal writing or
[...]
$1.67
AwesomeBooksUSA

Location: Valley Cottage, NY
Very Good
This book is in very good condition. The cover may have some limited signs of
[...]
$3.23
Better World Books West

Location: Mishawaka, IN
Very Good
Ships from Reno, NV. Former Library book. Great condition for a used book!
[...]
$11.11
Better World Books West

Location: Mishawaka, IN
Good
Ships from Reno, NV. Shows some signs of wear, and may have some markings on
[...]
$11.11