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  • ISBN: 9780262232050
  • ISBN10: 0262232057

Global Electronic Commerce Theory and Case Studies

by J. Christopher Westland

  • List Price: $80.00
  • Binding: Hardcover
  • Publisher: Mit Pr
  • Publish date: 03/01/2000
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Description: Over the past two decades, businesses in virtually every sector of the world economy have benefited from the technologies of electronic commerce -- the automation of commercial transactions using computer and communication technologies. Electronic commerce has spurred far-reaching changes in business, on multiple fronts, using many technologies. This book provides a deep, practical understanding of these technologies and their use in commerce. Unlike other books on e-commerce, it does not concentrate solely on the Internet. Instead, it suggests that the Internet is only a bridge technology -- attractive because of its low cost and global reach, but unattractive because of its slow speed and poor user interface.

Each of the twelve chapters contains an overview of a current theory or practice followed by one or more business case studies. A combination of academic theory and case studies provides a comprehensive picture of how business people use computers to revolutionize the selling and delivery of their products and services.

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