Going Global: Four Entrepreneurs Map the New World Marketplace
- Binding: Paperback
- Publisher: Penguin Books
- Publish date: 07/01/1997
Description:
Whirlwind technology, instant communications, borderless corporations, fluid captal all are forces turning conventional business on its head. Four entrepreneurs from different backgrounds, industries, and nations explain how they are profiting from these changes in business practice. Their vision of the future global marketplace is must reading for aspiring business leaders.
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