Error title
Some error text about your books and stuff.
How to Advertise cover
  • ISBN: 9780312171087
  • ISBN10: 0312171080

How to Advertise

by Roman, Kenneth A Roman

  • List Price: $14.95
  • Binding: Paperback
  • Edition: 0002
  • Publisher: St. Martin's Press
  • Publish date: 01/01/1992
used Add to Cart $1.67
You save: 89%
Marketplace Item
An Elements of Style for everyone who advertises. A complete guide to what works, what doesn't-and why. Completely revised and updated for the '90s.

With over 100,000 copies sold in the United States, How to Advertise has been an industry guidebook for nearly a decade. Now, authors Kenneth Roman and Jane Maas have reevaluated the industry and produced an expanded edition of their classic textbook.

This updated edition presents an objective look at popular ad campaigns by Absolut Vodka, Nike, American Express, Duracell, Polo by Ralph Lauren, and many, many more. Roman and Maas also reach out to the smaller advertiser with a chapter on brochures and sales pieces, recognizing that the principles discussed in other chapters (if not the budgets) also apply.

There are fresh examples and case histories throughout -- plus a sixteen page color insert, presenting some of the most creative and effective work being done today. "Few books deserve to be called a classic" says Ariel A. Allen, V.P. Creative Services at Colgate-Palmolive Company. "This is one of them".

Expand description
Seller Condition Comments Price  
Hippo Books

Location: Toledo, OH
Spine creases, wear to binding and pages from reading. May contain limited

Location: Dallas, TX
Shipping Icon
Connecting readers with great books since 1972. Used books may not include

Location: Richmond, TX
Ask seller a question
Buy with confidence. Excellent Customer Service & Return policy.