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How to Get Publicity (And Make the Most of It Once You'Ve Got It cover
  • ISBN: 9780066620626
  • ISBN10: 0066620627

How to Get Publicity (And Make the Most of It Once You'Ve Got It

by William Parkhurst

  • List Price: $15.99
  • Binding: Paperback
  • Publisher: Harpercollins
  • Publish date: 08/01/2000
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Description
Television, radio, and publishing public relations mogul William Parkhurst broke new ground when he first published How to Get Publicity, an insider's guide to the daunting world of publicity. Now with a new introduction and E-Publicity chapter, this revised edition shows the general public how to handle every aspect of the publicity adventure, from writing a penetrating press release, booking a successful tour, compiling a press kit, to dressing for television, holding press conferences, and handling bad publicity. Parkhurst uses examples and case histories as well as his own tried-and-true methods. Also included are illustrations and sample releases, touring schedules, press kits, cover letters, and interview "scripts" for easy reference. Whether expanding business or career opportunities, promoting a cause, or building a campaign website, How to Get Publicity is an authoritative, down-to-earth, and witty guide to capturing billions of dollars' worth of media coverage at the mere cost of petty cash.
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