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How to Think Like the World's Greatest New Media Moguls cover
  • ISBN: 9780071360692
  • ISBN10: 0071360697

How to Think Like the World's Greatest New Media Moguls

by TURNER

  • List Price: $18.95
  • Binding: Hardcover
  • Edition: 1
  • Publisher: McGraw-Hill
  • Publish date: 12/01/2003
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Description
Noted journalist Dale Buss explores the winning business strategies behind today's most exciting, outrageous and successful new media projects and personalities. From TheStreet.com's James Cramer, to Michael Robertson of MP3.com, from Craig Kanarick and Jeff Dachis of Razorfish, to the editors of The Onion, Slate, Salon, and Suck. Buss provides the inside scoop on how these moguls think about their businesses, how they have influenced, inspired, and scared the heck out of the old media, and how they plan to continue to dominate the business landscape.
-- Features eye-opening anecdotes and memorable quotes from the new media moguls
-- Provides ideas to help readers apply cutting edge strategies to their own businesses
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