Description: Chapter 1. The Big Picture The Cardinal Rules What's the Story? Chapter 2. Scripts Types of Scripts VO VOSOT Tease Cold Open and Headlines Package Toss to Package Toss to Live Shot Toss to Interview Chapter 3. Leads The Lead Headline Leads Summary Leads Umbrella Leads Weak Leads Chapter 4. Basics Writing to Video Active Voice Word Economy Brevity versus Details Conversationalism Adjectives Ambiguity and Imprecision Chapter 5. Style Your Voice Slang Bad Taste Confusion Chapter 6. Telling the Story Writing Breaking News Chronological Narrative Newspeak Flow Kicker Chapter 7. Sources Types of Sources Conflicting Numbers Attributions Inaccuracy Chapter 8. Integrity Journalistic Integrity Editorials Balance Fact versus Opinion Hyperbole Sensationalism Know Your Audience Political Correctness Chapter 9. Report, Don't Interpret Assumption Presumption Chapter 10. Artful Writing Creativity Drama Irony Chapter 11. Odds and Ends Dependent Clauses Time References Punctuation Marks Acronyms and Initials Numbers Pronouncers Ending Sentences with a Preposition When and How to Use Graphics Chapter 12. The Backbone of a Newscast Sample Rundown Explanation of Sample Rundown Chapter 13. Writing a Script The Life of a Script Reading-In Read the Rundown Check for Flow Budget Your Time Read the Sources Create an Outline Find the Lead Write the Lead Write the Copy Add Elements Proofread the Script Source the Script Offer Help Buyer Beware Chapter 14. Formatting a Script Left and Right Supers Cold Open Tease VO VO with Roll-Down Reader Reader with Two Anchors Reader with Box Reader with Full Screen VOSOT SOTVO VO with Nat Sound Package Package Toss Live Toss Guest Segment Chapter 15. Exercises A Few Tips Reader and Tease Reader and Tease Again Reader with SOT Reader with SOT Again VO and Tease VO and Tease Again Package Toss Package Toss Again Chapter 16. Office Politics Chapter 17. A Final Word

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