IMC, the Next Generation
- List Price: $65.00
- Binding: Hardcover
- Edition: 1
- Publisher: McGraw-Hill Education
- Publish date: 10/01/2003
Description:
Strategies for binding customers to an organization--by determining the information they want and giving it to them In 1993, Don Schultz showed marketers how to coordinate their organizations' entire communications programs with the seminal Integrated Marketing Communications. In IMC--The Next Generation, Schultz offers a refined and updated approach to the IMC model, one that goes beyond the messages an organization chooses to send to encompass the information that the customer wishes to receive or have access to. IMC--The Next Generation shows marketers how to build sustainable competitive advantage and ROI by combining and coordinating all methods through which buyers and sellers come together. Numerous cases and real-world examples reveal how to use today's IMC model to:
Expand description
Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
Seller | Condition | Comments | Price |
ecampus
|
Good
|
$5.50
|
BookReadingInc
|
Acceptable
|
$11.66
|
BookReadingInc
|
Good
|
$12.09
|
|
Dream Books Co.
Acceptable
|
$4.05
|
|
EB-Books LLC
Acceptable
|
$5.66
|
Ergodebooks
|
Good |
$6.85
|
|
Academic Book Solutions
Good
|
$7.87
|
Ergodebooks_N
|
Good |
$11.36
|
readmybooks
|
Acceptable |
$11.77
|
readmybooks
|
Good |
$11.97
|
|
SurplusTextSeller
Good |
$14.23
|
|
Dr.Bookman-Cardboard Packed
New
|
$25.51
|
|
SurplusTextSeller
New |
$31.33
|
Ergodebooks_N
|
New |
$39.84
|
Please Wait