Image by Design from Corporate Vision to Business Reality
- List Price: $74.33
- Binding: Paperback
- Edition: 2
- Publisher: McGraw-Hill
- Publish date: 09/01/1997
Description:
This book illuminates and clarifies the relationshipbetween corporate image and corporate strategy. In his bookthe author urges businesses to recognize the fact that imageis reality. It is necessary to create commercially usefulcorporate and brand images through identity and to designsystems that drive all communications for maximum impactand cost effectiveness.
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Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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