Description: In recent years, dozens of effective techniques have been discovered for enhancing creativity. Now, for the first time, two world-renowned creativity consultants have integrated the best of these techniques into a simple, memorable, enjoyable system for maximizing both individual and organizational creativity. Coverage includes: getting started with a creativity program; surveying the problems you're trying to solve; and the three key elements of Imagination Engineering that follow: "building, waymarking, and navigating". Brian Clegg and Paul Birch demonstrate proven techniques for institutionalizing creativity and making work more fun; introduce technologies that can support creativity; show how to promote group creativity; and more. The book concludes with a preview of the future of creativity: new ideas individuals and organizations can use generate and leverage creativity well into the 21st century. For every manager, trainer, engineer, and other business professionals faced with challenges that require greater productivity.

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