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Integrated Marketing Communications: A Systems Approach cover
  • ISBN: 9780132056182
  • ISBN10: 0132056186

Integrated Marketing Communications: A Systems Approach

by Sirgy, M. Joseph

  • List Price: $53.27
  • Binding: Hardcover
  • Edition: 1
  • Publisher: Prentice Hall
  • Publish date: 10/29/1997
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Using a systems approach, this book explores the vital link between the marketing communications mix and strategic marketing.<P>This book focuses on the entire process of planning and managing the marketing communications tools to ensure the attainment of marketing and corporate-level goals.
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Seller Condition Comments Price  
Owls Books

Location: Toledo, OH
Spine creases, wear to binding and pages from reading. May contain limited
Bingo Used Books

Location: Vancouver, WA
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Hardcover in very good condition. some highlighting.