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Integrated Marketing Communications: a Systems Approach

by Sirgy, M. Joseph

  • ISBN: 9780132056182
  • ISBN10: 0132056186

Integrated Marketing Communications: a Systems Approach

by Sirgy, M. Joseph

  • List Price: $53.27
  • Binding: Hardcover
  • Edition: 1
  • Publisher: Prentice Hall
  • Publish date: 10/29/1997
  • ISBN: 9780132056182
  • ISBN10: 0132056186
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Description: Using a systems approach, this book explores the vital link between the marketing communications mix and strategic marketing.

This book focuses on the entire process of planning and managing the marketing communications tools to ensure the attainment of marketing and corporate-level goals.

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Seller: Solr Books
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Hardcover in very good condition. some highlighting.
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Hardcover in very good condition. some highlighting.
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Seller: One Stop Shop Bookstore
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