Integrated Marketing Communications: a Systems Approach
- Binding: Hardcover
- Edition: 1
- Publisher: Prentice Hall
- Publish date: 10/29/1997
Description:
Using a systems approach, this book explores the vital link between the marketing communications mix and strategic marketing.
Expand description
This book focuses on the entire process of planning and managing the marketing communications tools to ensure the attainment of marketing and corporate-level goals.
Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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