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Integrated Marketing Communications: A Systems Approach cover
  • ISBN: 9780132056182
  • ISBN10: 0132056186

Integrated Marketing Communications: A Systems Approach

by Sirgy, M. Joseph

  • List Price: $53.27
  • Binding: Hardcover
  • Edition: 1
  • Publisher: Prentice Hall
  • Publish date: 10/29/1997
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Description
Using a systems approach, this book explores the vital link between the marketing communications mix and strategic marketing.

This book focuses on the entire process of planning and managing the marketing communications tools to ensure the attainment of marketing and corporate-level goals.

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Owls Books

Location: Toledo, OH
Good
Spine creases, wear to binding and pages from reading. May contain limited
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$6.33
Bingo Used Books

Location: Vancouver, WA
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Hardcover in very good condition. some highlighting.
$12.37
Ergodebooks

Location: Richmond, TX
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Buy with confidence. Excellent Customer Service & Return policy.
$18.78
Ables Bookstore

Location: chattanooga, TN
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$27.87