Description: CHAPTER 1: Culture and Communication The Importance of Learning about Cultures Onstage and Backstage Elements of Culture Transactional Cultures Culture: The Operating Environment or Windows of the Mind Understanding Culture Culture is Coherent Culture is Learned Culture is the Shared View of a Group of People Culture Ranks What Is Important Culture Furnishes Attitudes Culture Dictates How to Behave Responses to Other Cultures Diversity at Home Diversity Abroad Culture Shock The Question of Change in Cultures Typical Reactions to Unfamiliar Cultures The Importance of Self-Knowledge Communication and Culture High-Context and Low-Context Cultures Perception and Communication A Schema Model for Intercultural Communication Multilevel Messages Pattern Recognition CHAPTER 2: The Role of Language in Intercultural Business Communication The Language Barrier and Its Consequences: Real and Perceived The Relationship between Language and Culture Language as a Reflection of the Environment Language as a Reflection of Values The Meaning of Words Changes in Language Acronyms Implications of the Language Barrier Selection of the Right Language Linguistic Considerations Business Considerations Political Considerations Appropriate Level of Fluency The Company Language Choosing a Company Language Using Additional Foreign Language Expertise The Role of the Interpreter The Importance of Choosing a Good Interpreter The Effective Use of an Interpreter--Some Guidelines Communication with Nonnative Speakers Effective Face-to-Face Communication Effective Written Communication The Impact of Technology on Oral and Written Communication Some Guidelines for Communicating with Businesspeople from DifferentCultures Communication with a Multicultural Workforce CHAPTER 3: Getting to Know Another Culture Asking Questions Theories about Understanding an Unfamiliar Culture Where Can Information about Cultures Be Found? Are Generalizations Productive or Perilous? Category 1: Thinking and Knowing Does Knowing Come from Concepts or Experience? Does Learning Come from Asking Questions or Mastering Received Wisdom? Does Knowledge Have Limits? How Do People Reason? Category 2: Doing and Achieving Is Doing Important or Is Being Important? Are Tasks Done Sequentially or Simultaneously? Do Results or Relationships Take Priority? Is Uncertainty Avoided or Tolerated? Is Luck an Essential Factor or an Irrelevance? Are Rules to Be Followed or Bent? Category 3: The Big Picture Do Humans Dominate Nature or Does Nature Dominate Humans? Are Divine Powers or Humans at the Center of Events? Major Global Belief Systems How is Time Understood, Measured, and Kept? Is Change Positive or Negative? Is Death the End of Life or Part of Life? CHAPTER 4: Individuals and Groups in Business Culture Category 4: The Self The Basic Unit of Society: The Individual or the Collective? Obligation and Indebtedness: Burdens or Benefits? Age: Is Seniority Valued or Discounted? Gender: Are Women Equals or Subordinates? Category 5: Social Organization Group Membership: Temporary or Permanent? Form: Important or Untrustworthy? Personal Matters: Public or Private? Social Organizational Patterns: Horizontal or Hierarchical? Approach to Authority: Direct or Mediated? CHAPTER 5: Organization of Messages to Other Cultures Review of the Communication Model Meaning and the Communication Model Why: The Purpose and Factors of Communication Who in Business Communication Where: Channels of Communication When: Time and Timing of Communication Organizing Routine Messages Direct Plan Indirect Plan Organizing Persuasive Messages and Argumen

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