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  • ISBN: 9780023893438
  • ISBN10: 0023893435

International Marketing: Analysis & Strategy

by Onkvisit, Sak

  • List Price: $82.00
  • Binding: Hardcover
  • Edition: 0002
  • Publisher: Prentice Hall
  • Publish date: 03/01/2000
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This excellent book offers a good balance between theory and practice while providing solid theoretical and conceptual foundations to international marketing.<P>Presents broad and deep coverage of international business topics. Provides fundamental principles necessary to perform research and/or pursue a career in international marketing. Cites real-world examples from U.S. government and international publications, as well as industry-specific publications in addition to leading business magazines and newspapers.
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Location: Valley Cottage, NY
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This book is in very good condition. The cover may have some limited signs of
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Sewn binding. Cloth over boards. 960 p.
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