This excellent book offers a good balance between theory and practice while providing solid theoretical and conceptual foundations to international marketing.
Presents broad and deep coverage of international business topics. Provides fundamental principles necessary to perform research and/or pursue a career in international marketing. Cites real-world examples from U.S. government and international publications, as well as industry-specific publications in addition to leading business magazines and newspapers.
This book is in very good condition. The cover may have some limited signs of
This book is in very good condition. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. Ships within 24 hours from US or UK warehouse but NO EXPEDITED ORDERS. See all our books here, order more than 1 book and get discounted shipping.