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  • ISBN: 9780023893438
  • ISBN10: 0023893435

International Marketing: Analysis & Strategy

by Onkvisit, Sak

  • List Price: $82.00
  • Binding: Hardcover
  • Edition: 0002
  • Publisher: Prentice Hall
  • Publish date: 03/01/2000
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Description
This excellent book offers a good balance between theory and practice while providing solid theoretical and conceptual foundations to international marketing.

Presents broad and deep coverage of international business topics. Provides fundamental principles necessary to perform research and/or pursue a career in international marketing. Cites real-world examples from U.S. government and international publications, as well as industry-specific publications in addition to leading business magazines and newspapers.

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