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International Marketing Strategy cover
  • ISBN: 9780131495272
  • ISBN10: 0131495275

International Marketing Strategy

by Bradley, Frank A

  • List Price: $97.00
  • Binding: Paperback
  • Edition: 0002
  • Publisher: Prentice Hall PTR
  • Publish date: 05/01/1995
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A complete examination of how the company internationalizes its operations from an analysis of the social, political, business and competitive environments, to the development of strategies for entering international markets. Also describes how international marketing strategies are implemented through selling and negotiations.
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