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International Marketing

by Cateora, Philip

ISBN: 9780256259827
ISBN10: 0256259828

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International Marketing

by Cateora, Philip

Binding: Hardcover
Edition: 0010
Publisher: McGraw-Hill Companies
Publish date: 07/01/1998
ISBN: 9780256259827
ISBN10: 0256259828

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new Add to Cart $110.33

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Description: The undisputed leader in international marketing, this book pioneered the environmental/cultural approach to the field. It concentrates on explaining how a nation's culture and environment should be central to any marketing strategy. Hot topics are also emphasized, including Strategic International Alliances, Green Marketing, TQM, the Japanese distribution system, NAFTA, the Commonwealth of Independent States, and much more.

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International Marketing

by Cateora, Philip

International Marketing

by Cateora, Philip

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