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  • ISBN: 9780256259827
  • ISBN10: 0256259828

International Marketing

by Cateora, Philip

  • List Price: $94.69
  • Binding: Hardcover
  • Edition: 0010
  • Publisher: McGraw-Hill Companies
  • Publish date: 07/01/1998
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Description: The undisputed leader in international marketing, this book pioneered the environmental/cultural approach to the field. It concentrates on explaining how a nation's culture and environment should be central to any marketing strategy. Hot topics are also emphasized, including Strategic International Alliances, Green Marketing, TQM, the Japanese distribution system, NAFTA, the Commonwealth of Independent States, and much more.
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borgasorus
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No CD Included. Access code not guaranteed if included. Light dirt, wear,
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BookCellarNH
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Very Good
Has some shelf wear, highlighting, underlining and/or writing. Great used
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The Book Cellar
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0256259828 Has some shelf wear, highlighting, underlining and/or writing.
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HPB-Ohio
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Item may show signs of shelf wear. Pages may include limited notes and
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Ergodebooks
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Glued To The Tube Books
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4to-over 9¾"-12" tall. "As global economic growth occurs, understanding
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Highlighting throughout Quantity Available: 1. ISBN: 0256259828. ISBN/EAN:
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A2ZBooks
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The text has some highlighting, the upper page edges are lightly wavy from
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Firecreek Books
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A2ZBooks
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Text has some highlighting, cover has very minor wear on lower back edge,
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$28.68
Ergodebooks
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New
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