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International Marketing

by Cateora, Philip

  • ISBN: 9780256259827
  • ISBN10: 0256259828

International Marketing

by Cateora, Philip

  • List Price: $94.69
  • Binding: Hardcover
  • Edition: 0010
  • Publisher: McGraw-Hill Companies
  • Publish date: 07/01/1998
  • ISBN: 9780256259827
  • ISBN10: 0256259828
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Description: The undisputed leader in international marketing, this book pioneered the environmental/cultural approach to the field. It concentrates on explaining how a nation's culture and environment should be central to any marketing strategy. Hot topics are also emphasized, including Strategic International Alliances, Green Marketing, TQM, the Japanese distribution system, NAFTA, the Commonwealth of Independent States, and much more.
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Seller: BookCellarNH
Location: Nashua, NH Ask seller a question
Condition: Very Good
Has some shelf wear, highlighting, underlining and/or writing. Great used
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Has some shelf wear, highlighting, underlining and/or writing. Great used
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Seller: HPB-Ohio
Location: Columbus, OH
Condition: Good
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Item may show signs of shelf wear. Pages may include limited notes and
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$4.50
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Item may show signs of shelf wear. Pages may include limited notes and
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Seller: The Book Cellar
Location: Nashua, NH
Condition: Good
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0256259828 Has some shelf wear, highlighting, underlining and/or writing.
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$4.50
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0256259828 Has some shelf wear, highlighting, underlining and/or writing.
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Seller: Glued To The Tube Books
Location: Minneapolis, MN
Condition: Good
4to-over 9¾"-12" tall. "As global economic growth occurs, understanding
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4to-over 9¾"-12" tall. "As global economic growth occurs, understanding
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Seller: A2ZBooks
Location: Burgin, KY
Condition: Good
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Highlighting throughout Quantity Available: 1. ISBN: 0256259828. ISBN/EAN:
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Highlighting throughout Quantity Available: 1. ISBN: 0256259828. ISBN/EAN:
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Seller: A2ZBooks
Location: Burgin, KY
Condition: Good
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The text has some highlighting, the upper page edges are lightly wavy from
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The text has some highlighting, the upper page edges are lightly wavy from
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Seller: One Stop Shop Bookstore
Location: Memphis, TN
Condition: Good
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Seller: A2ZBooks
Location: Burgin, KY
Condition: Good
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Text has some highlighting, cover has very minor wear on lower back edge,
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$28.68
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Text has some highlighting, cover has very minor wear on lower back edge,
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