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International Marketing cover
  • ISBN: 9780256259827
  • ISBN10: 0256259828

International Marketing

by Cateora, Philip

  • List Price: $94.69
  • Binding: Hardcover
  • Edition: 0010
  • Publisher: McGraw-Hill Companies
  • Publish date: 07/01/1998
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Description
The undisputed leader in international marketing, this book pioneered the environmental/cultural approach to the field. It concentrates on explaining how a nation's culture and environment should be central to any marketing strategy. Hot topics are also emphasized, including Strategic International Alliances, Green Marketing, TQM, the Japanese distribution system, NAFTA, the Commonwealth of Independent States, and much more.
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BookCellarNH

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Has some shelf wear, highlighting, underlining and/or writing. Great used
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$3.99
borgasorus

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No CD Included. Access code may be previously used. Light dirt, wear, fading
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The Book Cellar

Location: Nashua, NH
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0256259828 Has some shelf wear, highlighting, underlining and/or writing.
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$4.48
HPB-Dallas

Location: Dallas, TX
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Item is intact, but may show shelf wear. Pages may include notes and
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$15.75
A2ZBooks

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Highlighting throughout Quantity Available: 1. ISBN: 0256259828. ISBN/EAN:
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A2ZBooks

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One Stop Shop Bookstore

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A2ZBooks

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Text has some highlighting, cover has very minor wear on lower back edge,
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$28.68
Ables Bookstore

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University of Missouri, UBS

Location: Columbia, MO
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NO CD; No Access Code; Major highlighting, markings, tears, scratches,
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$48.67