Error title
Some error text about your books and stuff.
Close
International Marketing cover
  • ISBN: 9780256259827
  • ISBN10: 0256259828

International Marketing

by Cateora, Philip

  • List Price: $94.69
  • Binding: Hardcover
  • Edition: 0010
  • Publisher: McGraw-Hill Companies
  • Publish date: 07/01/1998
used Add to Cart $2.81
You save: 97%
Marketplace Item
new Add to Cart $77.63
You save: 18%
Marketplace Item
Description
The undisputed leader in international marketing, this book pioneered the environmental/cultural approach to the field. It concentrates on explaining how a nation's culture and environment should be central to any marketing strategy. Hot topics are also emphasized, including Strategic International Alliances, Green Marketing, TQM, the Japanese distribution system, NAFTA, the Commonwealth of Independent States, and much more.
Expand description
Seller Condition Comments Price  
HPB-Ohio

Location: Columbus, OH
Good
Shipping Icon
Item may show signs of shelf wear. Pages may include limited notes and
[...]
$2.81
BookCellarNH

Location: Nashua, NH
Ask seller a question
Very Good
Has some shelf wear, highlighting, underlining and/or writing. Great used
[...]
$3.50
The Book Cellar

Location: Nashua, NH
Good
Shipping Icon
0256259828 Has some shelf wear, highlighting, underlining and/or writing.
[...]
$3.93
borgasorus

Location: Wright City, MO
Ask seller a question
Very Good
No CD Included. Access code may be previously used. Light dirt, wear, fading
[...]
$3.99
HPB-Dallas

Location: Dallas, TX
Acceptable
Shipping Icon
Item is intact, but may show shelf wear. Pages may include notes and
[...]
$4.10
Ergodebooks

Location: Richmond, TX
Ask seller a question
Good
Buy with confidence. Excellent Customer Service & Return policy.
$8.24
University of Missouri, UBS

Location: Columbia, MO
Acceptable
Shipping Icon
NO CD; No Access Code; Major highlighting, markings, tears, scratches,
[...]
$10.71
Glued To The Tube Books

Location: Minneapolis, MN
Good
4to-over 9¾"-12" tall. "As global economic growth occurs, understanding
[...]
$14.06
A2ZBooks

Location: Burgin, KY
Good
Shipping Icon
Highlighting throughout Quantity Available: 1. ISBN: 0256259828. ISBN/EAN:
[...]
$22.50
A2ZBooks

Location: Burgin, KY
Good
Shipping Icon
The text has some highlighting, the upper page edges are lightly wavy from
[...]
$23.62
One Stop Shop Bookstore

Location: Memphis, TN
Good
Shipping Icon
$25.51
One Stop Shop Bookstore

Location: Memphis, TN
Good
Shipping Icon
$26.43
A2ZBooks

Location: Burgin, KY
Good
Shipping Icon
Text has some highlighting, cover has very minor wear on lower back edge,
[...]
$28.68
Ergodebooks

Location: Richmond, TX
Ask seller a question
New
Buy with confidence. Excellent Customer Service & Return policy.
$77.63