Internet Marketing Intelligence Resources Tools, Techniques, and Resources
- List Price: $41.25
- Binding: Paperback
- Edition: 1
- Publisher: McGraw-Hill College
- Publish date: 10/01/2002
Traditional marketing courses continue to introduce the "e" factor into their classrooms as the Internet integrates itself into these subject areas, and, unlike other texts in this area, Internet Marketing Intelligence provides in-depth coverage of online market research concepts and techniques that help marketing students obtain timely and accurate information necessary to orchestrate the marketing mix. Using a step-by-step approach, the text demonstrates how to utilize the Internet to target customers and create and implement marketing plans. The foundations ("whens, wheres & hows") of how the Internet assists marketing practitioners in their essential tasks of gathering, evaluating and applying marketing intelligence is also explored both in the text. Regular updates on the Internet Marketing Intelligence website-http: //www.mhhe.com/forrest keeps the text materials current and relevant.nd relevant.nd relevant.
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