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Introduction to E-Commerce

by Rayport, Jaworski

ISBN: 9780072553475
ISBN10: 0072553472

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Introduction to E-Commerce

by Rayport, Jaworski

List Price: $172.92
Edition: 2
Publisher: McGraw-Hill
Publish date: 01/01/2004
ISBN: 9780072553475
ISBN10: 0072553472

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Description: 1 A Framework for E-Commerce Part I: The Basic Technology of the Internet and the Web 2 Basic Technology of the Web and E-Commerce Businesses Part II: Strategy Formulation for New Economy Firms 3 Framing Market Opportunity 4 Business Models 5 Customer Interface 6 Market Communications and Branding 7 Strategy Implementation 8 Metrics Part III: Technology Infrastructure 9 Website Development Process 10 Website Architecture Part IV: Capital Infrastructure 11 Human and Financial Capital Part V: Media Infrastructure 12 Media Convergence Part VI: Public Policy and Structure 13 Public Policy: Regulation

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Glued binding. Paper over boards. 516 p. Contains: Tables, black & white, Figures. McGraw-Hill/Irwin Series in Marketing. Audience: General/trade.

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Glued binding. Paper over boards. 516 p. Contains: Illustrations.

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Glued binding. Paper over boards. 516 p. Contains: Tables, black & white, Figures. McGraw-Hill/Irwin Series in Marketing. Audience: General/trade.

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Glued binding. Paper over boards. 516 p. Contains: Tables, black & white, Figures. McGraw-Hill/Irwin Series in Marketing. Audience: General/trade.

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Introduction to E-Commerce

by Rayport, Jaworski

Introduction to E-Commerce

by Rayport, Jaworski

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