Introduction to Mass Communication: Media Literacy and Culture, With Free Media Interactive Student CD-ROM and PowerWeb
- List Price: $88.44
- Binding: Paperback
- Edition: 2
- Publisher: McGraw-Hill Humanities/Social Sciences/Langua
- Publish date: 01/28/2002
Description:
This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries.
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