Introduction to Mass Communication Media Literacy and Culture
- List Price: $90.00
- Binding: Paperback
- Edition: 3
- Publisher: McGraw-Hill College
- Publish date: 08/01/2003
Description:
This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. Baran was the first university-level text to make media literacy central to its approach.
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Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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