Description: Introduction to Media Production, Second Edition, provides students with a practical framework for all aspects of media production by addressing the technological and aesthetic changes that have shaped the industry. It provides a sound basis for the techniques, operations and philosophies of media production as the world moves from analog to digital equipment. The new edition examines the growing convergence of video, film, audio, television, multimedia and the Internet. If offers a wealth of new information on new digital production techniques and equipment and clarifies the continuing position of analog production and its importance in development of the digital production world. A color section has been added to illustrate color theory and applications in visual production.Introduction to Media Production, Second Edition is the only text available that addresses every form of media production with hands-on instructions and theoretical material. The text follows the creative process from pre-production through production to postproduction. Addresses the emerging interconnections between video, film, audio, and television.

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