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Juergen Schremmp and the Making of an Auto Dynasty

by Grasslin, Jurgen

  • ISBN: 9780071351324
  • ISBN10: 0071351329

Juergen Schremmp and the Making of an Auto Dynasty

by Grasslin, Jurgen

  • List Price: $24.95
  • Binding: Hardcover
  • Publisher: McGraw-Hill Companies
  • Publish date: 01/01/2009
  • ISBN: 9780071351324
  • ISBN10: 0071351329
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Description: He masterminded the $54 billion DaimlerChrysler merger -- the largest corporate merger in history. He's been called, l Neutron Jurgen (after CE's Neutron Jack Welch) and "Rambo in pinstripes." Now Jurgen Schrempp sits poised to take over sole control of the world's fourth largest automotive company, with his sights set on #1 GM -- and the world's sights fixed on him.

A highly acclaimed best seller in Europe. this hard-hitting biography pierces Schrempps's carefully composed mask to reveal his psychology, motives, and strategies. What makes Schrempp tick? How did he propel himself from lowly mechanic to corporate kingpin? He's already changed Chrysler: how else will Iris empire-building affect America? In this fascinating portrait of the man behind the public persona, journalist/author Graesslin delivers the goods on a brilliant man that business readers can't ignore.

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8vo-over 7¾"-9¾" tall. "Will DaimlerChrysler AG-the world's largest
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